DIYONLINE.COM ADDS FORMER INTEL VETERAN TO BOARD
Interactive Home Improvement Web Site
Announces Newest Member of Board of Directors
TUCSON, Ariz. -- DIYonline.com announced today the
appointment of Tim Dowling, Vice President of Marketing for pcOrder.com
(NASDAQ: PCOR), a leading B2B technology and content provider, to its
board of directors. DIYonline.com nationally launched its new interactive
Web site on March 6, 2000. DIYonline.com gives Do-It-Yourself consumers
the ability to custom design and plan home improvement projects from
the Web site, www.DIYonline.com.
"We are very proud to have Tim on our board," said
Michael H. Heisler, President & CEO for DIYonline.com. "He brings more
than 15 years of high-tech leadership and e-commerce business strategy
to our company."
ABOUT DIYONLINE.COM
DIYonline.com has created a business model that provides
manufacturers and home centers a unique opportunity to reach their target
market in a way that has not yet been available on the Internet. The
company recently raised $6 million in private placement funding and
strategic partnerships at key manufacturers and home centers are being
finalized.
DIYonline.com allows consumers to design and plan more
than 20 different home improvement projects online by using the company's
free project design software. The project design software is easy to
use and unique in that it enables consumers to specifically tailor a
home improvement project design to meet their needs. Once consumers
complete their design, they submit it to DIYonline.com and within 24
hours can access a custom Specification Kit for their project. The Specification
Kit includes: custom designed project drawings, step-by-step how to
instructions, a complete list of materials needed for the project (including
a price list) and a list of local retailers or home centers where they
can purchase the products.
The site offers more than 20 different Do-It-Yourself
projects, ranging from intermediate to the more complex. Initially,
design projects offered to consumers from the Web site include: Kitchen
Designer, Deck Designer, Sprinkler Designer, Utility Shelf Designer,
WorkBench Designer, Craftbench Designer, Gazebo Designer, Fence Designer,
Paint Calculator, Wall Paper Calculator, Ceiling Tile Calculator, Bath
Designer, Mini Greenhouse Designer, Garden Toolbox Designer, Bookshelf
Designer, Deck Bench, Designer Coffee Table Designer, Table Terrarium
Designer, Floor Tile Calculator, and Concrete Calculator. The company
will continue to add new project software to the Web site.
ABOUT TIM DOWLING
Mr. Dowling joined pcOrder.com in March, 2000. In
his current position as Vice President of Marketing he is responsible
for driving pcOrder's strategic positioning and identifying new market
opportunities for growth and expansion. Prior to this position, Dowling
served as the E-commerce Marketing Director for Intel Online Services,
a division of Intel focused on providing leading e-commerce software
and managed hosting services. There he was responsible for providing
the vision and long-term strategy to drive Intel's e-commerce product
line.
Prior to his experience with Intel Online Services,
Dowling held a variety of other leadership roles at Intel including:
Marketing Manager of Internet Consumer Marketing, Product Line Marketing
Manager responsible for Internet Communication Products and Intel Multimedia
Technology Marketing Manager.
DIYonline.com's headquarters are based in Tucson,
Ariz., with a sales and marketing office located in Lexington, KY. The
company employs over 40 personnel in both offices and anticipates continuing
to hire personnel throughout the year. DIYonline.com provides Internet
users the ability to custom design and implement Do-It-Yourself projects
by using the company's proprietary software tools located on its Web
site.
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