Millions of Do-It-Yourselfer's Benefit From Rohm and Haas Expertise In Paint Technology
October 10, 2000 - Philadelphia, PA/PRNewswire via COMTEX - - The Paint
Quality Institute and DIYonline.com have announced a content
agreement designed to provide the nation's estimated 128 million Do-It-Yourselfers with home
improvement solutions on an award-winning Internet site. Under this agreement, the
Paint Quality Institute will be designated as a provider of content
articles and information related to paint and its application for
www.DIYonline.com.
DIYonline.com, recently selected by USA
Today as an Internet "Hot Site" for its powerful project design tools, vibrant
graphics and useful "how-to" content, is the leading Internet connection for today's
Do-It-Yourselfer seeking to custom design and plan DIY projects online. On the site, users can
design decks, gazebos, kitchens and baths, sprinkler systems, and much more with new projects
being added each month. The site provides a customized set of plans and drawings based on the
user's exact specifications, a complete "how-to" guide for installation, a required
materials lists with itemized pricing, and a list of local retailers where these items can be
purchased. The site also offers fully qualified, professional referrals which enables users to
locate competent contractors and seek financing for their projects.
PaintQuality.com is the Internet site of the
Paint Quality Institute, the premier educational resource for paint
and paint-related information. The Paint Quality Institute has
been educating consumers, painting professionals and paint sales people about quality paints and
painting techniques for over a decade.
"This agreement with the Paint Quality Institute is yet
another example of our ongoing commitment to providing our growing online community with superior
online content and home improvement information," said Michael H.
Heisler, President and CEO of DIYonline.com. "These are exactly the sort of
partnerships that are allowing our site to remain fresh and at the forefront of the emerging
online Do-It-Yourself revolution."
"Our relationship with DIYonline.com is yet another way for
the Paint Quality Institute to reach out to a fast-growing public
that is seeking online information and advice on home improvement products," said
Joan Schuller, Global Director, Paint Quality Institute.
About DIYonline.com
DIYonline.com offers both consumers and contractors
state-of-the-art, home improvement project design software and expert advice free of charge
online. Since the company's initial site launch March 1, 2000, more than 130,000 registered
members have joined their online virtual community where they are designing in excess of 10,000
unique home improvement design projects each month. The company is currently test marketing a
materials fulfillment program which allows consumers to purchase online all materials needed to
complete their projects and have them delivered directly to their home or business.
About the Paint Quality Institute and Rohm and Haas
The Paint Quality Institute (SM) was formed by
Rohm and Haas Company in 1989 to educate people on the advantages
of using quality interior and exterior paints and coatings. The Paint
Quality Institute's goal is to provide information on the virtues of quality paint through
a variety of vehicles, including television appearances, newspaper and magazine articles, and
instructional literature.
Rohm and Haas
(www.rohmhaas.com) is a specialty
chemical company whose products consistently improve the quality of life for people around the
world. Rohm and Haas technology is found in paints and coatings, adhesives and sealants,
household products, personal computers and electronic components, and construction materials. It
also helps bring food to the table-fruits and vegetables-and salt, an essential ingredient for
life. Rohm and Haas has annual sales revenue of $6.7 billion. It
employs more than 21,000 people and operates facilities in 25 countries.
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Contact: Lisa Conrads, e-Business Communication Manager, Rohm and Haas Company,
215-592-2430
Contact: Richard D. Adkins, Public Relations Coordinator, DIYonline.com,
859-272-2606 x 205
All product names, logos and "Design it yourself. Do it
yourself.™"
are registered trademarks of DIYonline.com.
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