Former President of North American Digital Heads Up New Interactive Do-It-Yourself Home Improvement Web Site

TUCSON, Ariz. - DIYonline.com announced today that Michael H. Heisler will serve as President and Chief Operating Officer for the company. DIYonline.com is a new Tucson-based Web company founded to give consumers the ability to custom design and plan Do-It-Yourself projects online. Heisler, who most recently served as President of North American Digital, a Tucson-based supplier of computer hardware and design software to the home center market, will lead an initial team of more than 40 personnel from its corporate offices with additional hiring planned throughout the year. The company also established a sales and marketing office in Lexington, KY.

"I'm very excited about our new Web site which we will introduce to the market in the spring of 2000," said Heisler. "We are confident we offer the most valuable Web site to the more than 128 million proclaimed Do-It-Yourselfers. Our site is extremely interactive and provides a Web-based Do-It-Yourself network, which allows users to plan, design and ultimately purchase all components and tools necessary to complete their dream projects. Our business plan allows us to capitalize on the $170 billion home-improvement market while providing consumers with a project-based, DIY community. We are the leading Web site for the home-improvement industry."

About DIYonline.com

According to Heisler, the company's initial market survey was recently completed, resulting in positive reviews from leaders in the home-improvement industry. The company implemented a prototype program with Orbit Irrigation Products, Inc., the leading manufacturer and distributor of lawn and garden products.

"We tested our proprietary tools and simulated the future DIYonline.com consumer experience through Orbit's own Web site: www.orbitonline.com. We offered a Do-It-Yourself sprinkler design project and then tracked the number of sprinkler design downloads, and subsequent purchases of Orbit sprinkler system products. We documented a user satisfaction rate of over 90 percent," said Heisler.

According to Orbit Irrigation's Vice President, Michael Ericksen, by participating with DIYonline.com for the pilot program, Orbit is able to give consumers the latest in technology and information to make the sprinkler design project easy to install, while also increasing its customer market share.

"The results we've had from using DIYonline.com's tools are nothing short of phenomenal. Based on the results from the test, and the positive feedback we've received from our customers, I'm confident DIYonline.com will revolutionize the home-improvement industry. We are excited to have the opportunity to partner with DIYonline.com," said Ericksen.

About Michael H. Heisler

Prior to working for North American Digital, Heisler served as project manager for the Department of Interior for seven years, where he managed all stages of many multi-million dollar contracts for assessing environmental concerns for major energy projects throughout the Western U.S.

Heisler holds a Bachelor of Sciences degree from the University of Arizona and a Master of Science degree from Arizona State University. Heisler, a resident of Tucson, serves in many leadership positions in both civic and religious organizations. He is married with two daughters and a son.

DIYonline.com is based in Tucson, Ariz. with a sales and marketing office located in Lexington, KY. The company currently employs over 40 personnel in both offices and anticipates continuing to hire personnel throughout the year. DIYonline.com was founded to provide online Internet users the ability to custom design and implement Do-It-Yourself projects by using the company's proprietary software tools located on its Web site.