Demographics
The demographics of visitors to DIYonline.com
are highly favorable to companies seeking to reach buyers of home improvement
products.
A pilot program with our Sprinkler Designer software
and Do-It-Yourselfers interested in designing and installing a sprinkler
system for their yards demonstrated some very attractive demographics:
94% were homeowners.
Married males ages 30-59
Mean income of $65,000
Home value of $150,000
Professional, technical careers or retired
with discretionary funds
Home Improvement Research Institute studies have shown that both
men and women are active participants in the planning of home improvement projects as
well as the purchase of those products used for improvement. We've designed our Web site
to appeal to both male and female home improvement enthusiasts. Our free Design Tools
offer a wide range of projects that appeal to both men and women, from Deck Designer to
Wallpaper and Paint Calculators, from Kitchen and Bath Designers to Sprinkler Designer
and more.
Our target demographic is highly appealing to a wide variety of
home and lifestyle product marketers:
- Adult homeowners ages 25-54 with incomes of $60,000+, Internet
access and a high propensity for home improvement
Visitors to the DIYonline.com web site are serious about their
projects. They're willing to take the time to design and plan their projects with us.
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