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Demographics

The demographics of visitors to DIYonline.com are highly favorable to companies seeking to reach buyers of home improvement products.

A pilot program with our Sprinkler Designer software and Do-It-Yourselfers interested in designing and installing a sprinkler system for their yards demonstrated some very attractive demographics:

  • 94% were homeowners.
  • Married males ages 30-59
  • Mean income of $65,000
  • Home value of $150,000
  • Professional, technical careers or retired with discretionary funds
  • Home Improvement Research Institute studies have shown that both men and women are active participants in the planning of home improvement projects as well as the purchase of those products used for improvement. We've designed our Web site to appeal to both male and female home improvement enthusiasts. Our free Design Tools offer a wide range of projects that appeal to both men and women, from Deck Designer to Wallpaper and Paint Calculators, from Kitchen and Bath Designers to Sprinkler Designer and more.

    Our target demographic is highly appealing to a wide variety of home and lifestyle product marketers:

    • Adult homeowners ages 25-54 with incomes of $60,000+, Internet access and a high propensity for home improvement

    Visitors to the DIYonline.com web site are serious about their projects. They're willing to take the time to design and plan their projects with us.




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